Saturday, October 30, 2010

Call of Duty: Black Ops

Call of Duty really stepped up their advertising with this commercial. The first time I saw the new Call of Duty Black Ops commercial I was impressed and found myself watching just to see what happened next. This commercial is aimed at a wide audience of people, the point being that anyone can play. It shows a variety of people playing as if they were actually in the game including a little girl, a construction worker and a well dressed business woman. It even includes several celebrities including Jimmy Kimmel and Kobe Bryant. The sound track playing throughout the commercial goes right along with the tone and content of the advertisement. The hype and advertising that has accompanied the release of this game has been huge, and this commercial helps to expand the market. The campaigns slogan is, "There's a soldier in all of us." By using a diverse range of people in this commercial they are reaching out to new audiences that in general would not play this type of video game. Overall I think that this is one of the best video game commercials I have seen. Not to mention the makers of Black Ops expect, and I'm sure that they will attain, profit directly correlated with the effectiveness of the epic promotion and advertising they put in place.

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