Saturday, October 23, 2010

Miller Lite Love You Commercial

This commercial for Miller Lite is currently being aired. It uses humor associated with the notion of love, the relationship between the couple, and the man's relationship to his Miller Lite. While sitting alone at a bar a couple's conversation turns serious when the female states, "I've been meaning to tell you something..." Her statement catches the attention of the male long enough for her to say that she loves him. After realizing what he had heard, he acted baffled and stuttered as he could not tell her that he loved her. As he stuttered through his poor attempt at proclaiming his love to his girl, the waitress walked up to the table and interrupted. Then she asked, "Would you like another Miller Lite?" and the man enthusiastically responded saying, "I'd love one!" Miller Lite used humor in an attempt to explain the relationship between their beer and the people who consume it, specifically males. This commercial is a part of a series that involves dating and Miller Lite. This specific commercial is stating that the man's relationship to his Miller Lite is more worthy of love than his girlfriend. Although the Miller Lite dating commercial series is funny, I question its efficiency. I think that the way they are attempting to position their product and the statement they are making concerning it is too bold.

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