Saturday, November 6, 2010

Sprint NFL Mobile

This ad is for Sprint NFL Mobile and is staring Peyton Manning, the quarterback for the Indianapolis Colts. The commercial is humorous because Peyton is disguised with a wig and a fake moustache, but you can still definitely tell it is him. During the commercial he discusses the many customizable features that Sprint NFL Mobile has. He also explains that Sprint NFL Mobile will make you a better football fan by giving you real time footage and stats. Next Peyton, while acting like the disguise is hiding his identity, states, "You can follow players like Peyton Manning...that is if you like six foot five inch quarterbacks with laser-rocket arms..." This kind of humor works well with Peyton Manning as a well known celebrity endorser who backs Sprint NFL Mobile. The fact that Peyton Manning is a well known celebrity makes the humor more effective, which relates to a more effective advertisement. Another advertisement that follows this theme is the Hanes Lay-Flat Collar commercials with Michael Jordan who is very well known. In the commercial Jordan is on a plane and the passenger next to him pretends to not know who he is, which plays into the humor and theme of the commercial. These two commercials are similar in theory, but I think that Sprint made a more efficient and humorous advertisement.

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