Absolut vodka is known for its extremely creative and effective advertising. However many people consider Absolut brand vodka to be a fraud because they created their entire marketing plan before they created the actual vodka.
Absolut's most valuable asset is their brand and their brand image. Absoluts' advertising department has used many precise and purposeful tactics to develop that image over a period of time. This image is created and portrayed by the company. Although some call it fraud, most consider it a crafty marketing technique that has proven itself effective time and time again.
The specific advertisement that I looked at this week was for the original flavor of Absolut vodka and is in the form of an image.
The ad does an effective job of portraying the brands' image through the elaborate gold and diamond jewelry. These specific items are there so people associate Absolut vodka with wealth, high class and/or royalty.
Absolut vodka is a great example of a product whose brand, and brand image are crucial to the success of their companies. Absoluts' brand image is what allows for the mass marketing of their product. In conclusion this ad is effective in expressing the brand image while being interesting and fun at the same time.